Since 2011 I use sometimes the name ‘Acutus’ as a basic brand name for experimental purposes. This is because I made a magazine with this same name once. I think it is time to make a new template. Recently I moved to ‘a bigger city’, and finally there is a cinema nearby (read: on walking distance). Almost every week I go there to watch a movie. This gave me the idea of making this website template for a cinema.
First, I had to make a Acutus logo that would fit with this personal project. The basic idea of this logo is to use the A of Acutus sideways to make an eye. The blue and red of the eye is symbolic to 3D movies. The dots come from a tear-off edge of a ticket.
Single movie page
For the mobile version I thought about what you need when watching a Cinema website on your phone. Basically, ‘which movies are playing tonight’. Next thing, you want the contact data, which comes in handy when you don’t go that often. Another thing I held in account is the reach of your thumb, especially when your phone screen is like 5″+ big. After some online research I discovered that some people did a test about this subject. Based on their findings I placed important buttons easily reachable. For example, the menu is at the bottom instead of the right top corner as people are used to. I tried to have the most important menu items easy reachable with an average thumb.